Headshots vs Portraits: Which Type of Photography Do You Need?

If you’re searching for a photographer, you’ve likely seen the terms headshots and portraits used side by side. While they may seem similar, they serve different purposes and choosing the right one can make a meaningful difference in how your images work for you.

Whether you’re updating your LinkedIn profile, refreshing your personal brand, or creating something more personal, understanding the difference between headshots and portraits helps ensure your session aligns with your goals.

What Is a Professional Headshot?

A headshot is a clean, focused image designed for professional use.

Headshots are commonly used for:

• LinkedIn and online profiles

• Corporate websites and staff directories

• Speakers, executives, and job seekers

• Press kits and marketing materials

Typically framed from the shoulders up, headshots feature simple backgrounds, thoughtful lighting, and natural expressions. The goal is to present you as confident, approachable, and credible without distraction.

A well-crafted headshot should feel polished, current, and authentic, allowing viewers to immediately trust the person they’re seeing.

What Is a Portrait?

A portrait offers more room for expression and storytelling.

Portrait sessions are often chosen for:

• Personal branding and entrepreneurs

• Creatives, artists, and small business owners

• Editorial-style imagery

• Boudoir, maternity, or lifestyle photography

Portraits allow for greater flexibility in wardrobe, posing, lighting, and environment. These images are less about uniformity and more about capturing presence, personality, and emotion. A portrait isn’t just about how you look it’s about how you want to be perceived.

The Key Differences Between Headshots and Portraits

The biggest difference comes down to intent.

Headshots are designed to represent you professionally and consistently. Portraits are designed to express individuality, brand, and story. Both are valuable just in different ways.

Many clients choose to create a combination of both, giving them a versatile library of images that can be used across professional, personal, and creative platforms.

Which One Is Right for You?

If your primary use is business-related such as LinkedIn, corporate marketing, or press materials a headshot session is often the right starting point. If you’re looking to communicate personality, creativity, or brand identity in a more layered way, a portrait session may be a better fit.

If you’re unsure, that’s completely normal. Part of my process is helping you decide what type of imagery best supports your goals and creating a session that feels relaxed, comfortable, and intentional.